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About Us

We specialise in:

  • Strategic and Business Planning, and Plan Implementation
  • Strategical Savvy (the competency of thinking strategically and being seen as strategic by others)
  • Strategic agility (responding quickly to a changing environment)
  • Succession Planning
  • Project management to ensure implementation of plans and business improvements
  • Talent Management (including succession planning, recruitment, induction and retention)
  • Leadership Development

Strategic business planning is a critical activity for any business that wishes to maintain its success into the future. Your operating environment is constantly changing and so are customer expectations, and competitors' tactics. Your business strategy and plan process should take into account relevant trends and changes, without wasting time analysing those that are unlikely to impact. We ensure your business plan and strategy have a comprehensive implementation plan as this is critical to achieving success. A plan without implementation might as well be no plan at all!

Strategic thinking is a vital component of strategy and business plan development. It has further benefits too. If you are recognised by your boss, employees and clients as a strategic thinker, not only will career and business opportunities open up to you, others will follow your lead and your team's results will be better than you thought possible. If your team are thinking strategically, they will need less direction from you, make better decisions and be more productive. Strategic thinking results in your business having strategic agility - the ability to respond to changing conditions and competitor or client changes.

How We Started

Strategies Direct was formed in 2008 by Jenni Murphy-Scanlon. Drawing on her experience in strategy development, organization development, marketing and related roles, she recognised that developing and implementing strategy, and utilising on-going strategic thinking was critical to leadership and business success.

One of the first major contracts awarded to Strategies Direct in 2009 included a fixed term coaching programme with senior managers in a large national organization. It became apparent that the most urgent need of these managers was to be able to think strategically and show their boss that they could do so. Jenni found very little practical help for teaching individuals to think strategically, and under time pressure, she set about developing her own system. Drawing on years of training and experience in developing leaders, and thinking about those considered strategic or not strategic in other organizations, she developed a model for strategic thinking by those working within organisations. The model was so successful that a refined version has now become a key product of the company.

Most of the strategic thinking products and services are offered in electronic form globally. Wherever you are in the world you can benefit from our experience. Strategies Direct offers e-guides, coaching, training and consultancy services online.

To support SME businesses who struggled to access our individualised planning services, we recognized the need for a flexible programme that offered appropriate support. Use the Contact Us page to ask if our online group planning programmes are suitable for you.

About Our Founder

Jenni Murphy-Scanlon

B.Bus, Adv. Dip Mgt, MNZATD

Jenni has 30 years experience in people and business management, specialising in organisation development.


  • Has over 15 years experience in facilitating strategic and business planning processes with a range of corporate and other executive teams
  • Has over 25 years experience developing and delivering training on a wide range of topics, from technical to generic
  • Has chaired Not-for-Profit boards
  • Holds a Bachelor of Business, an Advanced Diploma in Management and an Advanced Certificate in Adult Teaching
  • Has taught at the Centre for Business and Enterprise at Wintec (Tertiary Institute for Technology)
  • Holds a professional membership of the NZ Association for Training and Development
  • Is qualified with Saville Holdsworth Ltd to assess and give feedback on a range of psychometric tests, questionnaires and group assessments
  • Is trained and experienced in competency-based interviewing and referee interviewing techniques

Jenni invites you to connect on LinkedIn

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